Harken Sweets • Retail Transformation
Driving Sales & Brand Growth with a Full-Funnel Retail Strategy
Harken Sweets, an emerging confectionery brand, needed a strategy to increase brand awareness and drive sales. By implementing a full-funnel advertising approach, we positioned Harken’s products at key touchpoints in the customer journey—building visibility, engaging new audiences, and converting shoppers at the moment of purchase.
Industry
Food and Beverage
Services
Digital Strategy, Creative Development
Timeline
6 months
The Challenge
Harken Sweets wanted to stand out in the highly competitive candy market on online retail platforms. With established brands dominating search results and category placements, they needed a strategy that would both introduce their brand to new audiences and drive direct purchases.
The Solution
To break through a crowded market and drive both discovery and conversions, Harken Sweets needed a strategic, data-driven approach that didn’t just push products but built brand equity over time. Rather than relying solely on direct sales tactics, we implemented a layered advertising strategy designed to capture attention, nurture engagement, and drive purchases seamlessly.
Converting Intent into Sales with Sponsored Products
Building a Long-Term Growth Engine
Driving Brand Awareness with Video & Branded Placements
The Results
7x
Revenue Growth
92%
New To Brand
3x
Market Reach